Your logo is a visual representation of your brand; Encapsulating its values, mission, and even it’s personality! A company’s logo plays a critical role in creating a brand identity customers can recognize and remember. Brand consistency is something a lot of small businesses struggle with. Your brand should stay consistent across all online channels including your website, social media, and email marketing. Branding goes beyond your logo, it’s your fonts, styles, images, colors, and even verbiage! Branding helps to build trust and credibility with your customers. Your logo and brand are not only the first thing a new customer will see but also the first thing they’ll critique; Why not make them perfect?